1.14.2006

brewing scientist

i've complained about grad school many times before. it's a lot of work but more importantly, i am frustrated with how everything is geared toward an academic career path. academics are concerned only with training more academics. sure they won't come out and say it. but nothing makes them happier than seeing a student move on to continue doing research as a professor; carrying on the torch and bringing them more credibility.

i however, have never been too drawn to the academic career path and graduate school turns me off to the idea all the time. so what's left for me? beer. that's right. maybe the best use of my graduate degree would be to brew handcrafted beer! talk about a labor of love.

i've already begun experimenting with the fundamentals with homebrewing. so if this little endeavor is going to take off i need to come up with a creative company name. i had one when i started, but it sucked. i'll always be a scientist at hard and i want that to carry over into my beer. the word "alchemy" or "alchemist" because it just makes a cool reference to the ancient beginnings of science and the quest to convert something worthless (lead) into something valuable (gold). just seems like a great analogy. so i need some input, ideas, suggestions... here are some of my initial ideas for a name:

modern alchemy brewing co.
saint alchemist brewing co.
new alchemy brewing co.

i don't know. i just want to find a way to capture my approach to brewing. what do you think?